MTN SPONSORSHIP OF THE SOUTH SUDAN BASKETBALL TEAM THE BRIGHT STARS (2022)

13 December 2022

On August 14TH 2022 in Juba, South Sudan Basketball Federation (SSBF) announced MTN South Sudan as the flagship sponsor of the National Team Basketball Team the bright Stars for a three-year term. MTN South Sudan, a subsidiary of the Pan-African technology conglomerate, MTN Group, is the country’s largest technology company, providing services in mobile voice, internet and recently, financial services for individuals and businesses. The multi-year partnership included the MTN Logo visibly featured on game uniforms, sports image rights for advertising, and local brand activations. The playing kit of the team would be branded with MTN’s new financial services product, Mobile Money from MTN (MoMo from MTN).

Word from the President of SSBF

“MTN’s track record for supporting sports and youth programming speaks to a longstanding commitment to development, and clear alignment with SSBF’s mission of nation building through sport.” said SSBF President, Luol Deng. “As both a local company and multinational brand, MTN also represents an aspirational example for South Sudan Basketball — achieving excellence locally and abroad”

Word from Chief Executive Officer MTN SS

On his part, the Chief Executive of MTN South Sudan, Gordian Kyomukama, expressed MTN’s commitment to the youth; the development of sports in South Sudan being one of the ways to fulfil this commitment. “With this sponsorship, MTN and the SSBF have started a long-term journey that would help to propel the team into the upcoming FIBA World Cup and beyond.” added
Kyomukama. “MTN believes in this team and its potential to achieve great things in the world of basketball and beyond. The team is our national pride as South Sudan and we are committed to providing the support required to enable it to achieve more for the people of South Sudan”

Word from Chief Commercial Officer-MTN SS

Saint Doe-Tamakloe, Chief Commercial Officer of MTN South Sudan noted. “Associating our new financial services brand with the national team is our expression of confidence in the team and the great things a world class product like Mobile Money from MTN and the national basketball team will achieve together in this partnership for South Sudan.”

MTN Sponsorship and Support.

Coming into the Second round, South Sudan were unbeaten. They had to Win all Games to Qualify. This is where MTN Came in with the sponsorship, also the Brands Team had an opportunity to travel with the Team to Monastir Tunisia to attend the Second Round Competition. They had an opportunity to interact with the team, attend practice sessions and get some behind the scenes footage and interviews. This provided content to use on our social media to generate interest and support among the South Sudanese People.